http://blog.precedent.co.uk/unprecedented Unprecedented is a blog from Precedent, a communications consultancy with over 15 years proven experience in brand, identity and website development. Wed, 18 Jun 2008 11:33:28 +0000 http://backend.userland.com/rss092 en Now the British summer is finally approaching, we at Precedent are casting aside the umbrellas, stocking up on the sunscreen and swapping the morning traffic jam for a gentle amble or relaxing bicycle ride instead. The idea came from this website: www.changeyourworld.org.uk it’s a really great website from Sustrans, showing ... http://blog.precedent.co.uk/unprecedented/2008/06/18/how-precedent-will-change-the-world/ “To succeed in luxury car market, you should get rid of negative and cheap brand image before you launch your new sport car ‘KOUP’ next year.” This was one of comments on Kia’s international business blog, Kia-Buzz (www.kia-buzz.com). Since it was opened in September 2007, bloggers from more than 155 ... http://blog.precedent.co.uk/unprecedented/2008/06/16/br-blog-relation-a-new-way-of-marketing-communication/ On 26 February, Naver (www.naver.com), the largest Internet search engine and a portal service provider in South Korea (5th in the world), announced that it officially introduce Creative Commons License(CCL) to its blogs and café services (web community service) and began a grand campaign for promoting CCL with cartoons, videos ... http://blog.precedent.co.uk/unprecedented/2008/04/25/creative-commons-license-ccl-in-south-korea-a-new-way-of-respecting-content-owner%e2%80%99s-rights/ I’m a self-professed spelling fanatic. As an English graduate, the mantra of ‘check, check and double check’ is something that’s deeply ingrained in my daily life. So when it comes to writing for the web, a simple case of poor spelling has the potential to drive me to ... http://blog.precedent.co.uk/unprecedented/2008/04/02/miss-spell-miss-quote-make-up-a-new-approach-to-writing-for-the-web/ I just read an interesting article in Business week by Jeff Jarvis (the Dell hell blogger). You should read it, especially if you're concerned about your brand and what people are saying about you online. Yes online (as I really have to point this out). With the rise of the 'social ... http://blog.precedent.co.uk/unprecedented/2008/03/05/whats-your-google-sucks-index/ I recently heard from Dean that some clients noticed that their statistics were lower using Google Analytics vs. their normal server-based analytics such as Webtrends and Nettracker. I asked several people who might be able to answer the reason but I could just hear “please let me know if you ... http://blog.precedent.co.uk/unprecedented/2008/02/07/problems-with-google-analytics-stats/ We recently sent out the first in a series of reports that we are producing on the University sector. This report will shortly be followed by other reports on traditional universities and other higher education establishment’s websites. These reports are also closely linked to our seminars on the same topic.  At ... http://blog.precedent.co.uk/unprecedented/2008/01/14/%e2%80%9cmodern-universities%e2%80%99-websites-trends-observations-and-best-practice/ I received the below email today...its not the most complimentary of emails as you can see. But I couldn't agree with it more... I feel that our blog is far too worthy for its own good. Of course there are interesting nuggets in there but I believe a really successful ... http://blog.precedent.co.uk/unprecedented/2007/12/20/is-the-writing-well-and-truly-on-the-wall-for-the-precedent-blog/ I'm too busy working on some great new projects to write a very long post, but couldn't resist letting you know about a very interesting interface design developed at my old university, University of Glasgow. Its a tactile and audio interface called 'Shoogle'. (I can't help wondering if the name would ... http://blog.precedent.co.uk/unprecedented/2007/12/03/give-it-a-shake/ Connect2 is a UK-wide project from one of our favourite clients, Sustrans, that aims to create new walking and cycling routes to encourage us all to make greater use of sustainable transport for those everyday journeys. There are local schemes in every country within the UK, some in our most ... http://blog.precedent.co.uk/unprecedented/2007/11/29/vote-for-connect2/