Archive for March, 2008
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What’s your Google Sucks Index?
I just read an interesting article in Business week by Jeff Jarvis (the Dell hell blogger). You should read it, especially if you’re concerned about your brand and what people are saying about you online. Yes online (as I really have to point this out).
With the rise of the ’social web’ there are endless places where people are discussing anything and everything online, including your brand. These conversations can be both good and bad, hence responding, leveraging and monitoring (or whatever else you should do) are now a priority. In fact, this probably explains why we always have a waiting list for our digital marketing seminar (just helping our marketing team - this one is for you Fiona
So what are people saying about you online? Or to be blunt - how much does your brand suck? Obviously our digital marketing team are the best people to answer this question (sorry, yes, I will stop this self promotion now.
Adam winks at Dean and they high five each other). However if you’re on a shoestring budget, you can still measure some aspects of this by following Jeff’s simple advice in Business Week. The magazine should be at your local newsagent. (OK, it is official I’m now worse than a used car salesman - I’m even promoting Business week!).Anyway, if you really are on a shoestring budget (
you are screwed) or for any other reason can’t get a hold of the magazine. Here’s the advice in a nutshell:- go to Google
- enter your company’s brand followed by the word ’suck’
- the number of results is your Google Sucks Index (GSI)
- compare your index with your competitors’ (and laugh out loud)
The moment of truth - Do you suck?
