Archive for June, 2007
-
…it’s the way you say it
July 18, 2007 In this seminar we go back to look at one of our most basic communication tools: design.
Communicators have become so concerned about segmenting audiences, framing messages, meeting emerging standards of usability and accessibility that they often tend to forget about design. Design? That’s important? Yes, the way the message is presented is still vital. And indeed, remains the biggest single factor in whether that message gets noticed, absorbed and acted upon.
This seminar looks at design in a completely new way. Going back through the history of communication, we distil nine essential principles of effective design - never before identified - that it took human beings more than two thousand years to figure out. And then, applying these principles to the contemporary web, we show what works - and why. Web 2.0? The secret of why some organisations are ‘getting it’, and others aren’t, is all here.
This seminar is held at The St David’s Hotel and Spa, Cardiff.
-
Digital Marketing and You: From Web2.0 to Second Life
In this seminar we will be discussing what is becoming a vital part of any organisations communications strategy.
In the early days of the web, a successful web strategy consisted of launching a new website and getting it listed on a single search engine. E-mail marketing was a nice-to-have, and online advertising was considered too expensive unless there was a product to sell. For many, online marketing was just about having a website and being successful was measured by visitors to the website. But times have changed and so have your audience.
Dean Russell, our digital marketing expert and Jane Austin, one of our senior consultants, are going to give a thought-provoking and inspiring presentation titled Digital Marketing and You: From Web2.0 to Second Life. Jane will demonstrate some techniques to help you get inside the mind of your audience and will show you how to use this knowledge as a basis for a successful digital communications strategy.
Dean will then talk through some practical tips and examples on the good, the bad and the ugly of modern digital marketing and how communicating your organisation’s message can now be measured. He will cover the concept of word of mouth marketing in this new era of the web and the far reaching impact this has for you and your customers.
This seminar is held at One Aldwych, London.
-
Digital Marketing and You: From Web2.0 to Second Life
August 2, 2007 September 6, 2007 In this seminar we will be discussing what is becoming a vital part of any organisations communications strategy.
In the early days of the web, a successful web strategy consisted of launching a new website and getting it listed on a single search engine. E-mail marketing was a nice-to-have, and online advertising was considered too expensive unless there was a product to sell. For many, online marketing was just about having a website and being successful was measured by visitors to the website. But times have changed and so have your audience.
Dean Russell, our digital marketing expert and Jane Austin, one of our senior consultants, are going to give a thought-provoking and inspiring presentation titled Digital Marketing and You: From Web2.0 to Second Life. Jane will demonstrate some techniques to help you get inside the mind of your audience and will show you how to use this knowledge as a basis for a successful digital communications strategy.
Dean will then talk through some practical tips and examples on the good, the bad and the ugly of modern digital marketing and how communicating your organisation’s message can now be measured. He will cover the concept of word of mouth marketing in this new era of the web and the far reaching impact this has for you and your customers.
This seminar is held at One Aldwych, London.
-
It’s difficult to ignore the hype about the new London 2012 Olympic logo
For me, you can’t beat the simplicity and style of the Tokyo 1964 logo, a beautiful red sphere above the Olympic rings and condensed upper case sans serif type. But… love it or hate it, there are a couple of positives about the new logo.
1. It’s very, very different to any of the previous ones - not a torch or leaping man in sight.
2. It has loads of mileage in digital media and promo materials. Having watched the brand videos, it’s easy to see how the jagged zigzags following young footballers or scaling the Tate Modern is an approach which has legs. The low-tech style is a refreshing change, and the angular devices and multi-coloured approach should make the t-shirts and other Olympic goodies very distinctive. Whether this increases the risk to the public of fits and migarines as the games approach remains to be seen.
3. It’s getting talked about like no other logo I can remember - and didn’t someone once say that all publicity is good publicity?
Branding is a tough business. Clients commissioning branding know they’re sticking their heads above the parapet. When we rebranded Middlesex University the brave new ’signature’ had its instant fans, but it tok a while for it to be loved by all around the university. It was a brave step that paid off in the end.
Commissioning a new logo and leaving an old one behind has been likened to bereavement. Presumably this one feels more like giving birth to Frankenstein’s monster.
-
Change your world
Sustrans, the charity behind the National Cycle Network and Safe Routes to Schools are one of Precedent’s longest standing clients. This week, Sustrans launched their latest campaign, Change Your World.
Change Your World is asking all of us to swap just one car trip from 1-7 July
and choose something that’s better for the planet instead - from taking the train or bus to walking and cycling.We think its a campaign worthy of your time and support - take a look.
Comments Off
