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Video to kill the TV star?
Despite the
recent rapid burst of YouTube onto our monitor screens, I can’t help thinking
the use of streaming video is still in its infancy. As more and more websites
embrace the multimedia capabilities that an online presence offers over
traditional media, featuring the odd streaming video or video download, it
still feels like we have a long way to go in terms of integration and benefits
to the user and organisation.It is true media has become more fractured, illustrated by some of the mainstream TV channels
offering us video on demand (Vod) as a way of reaching us when the TV set is turned off. YouTube has also created a few limited entertainment channels (see left). However, what is there to prevent us, in our new world of user-generated and bespoke content, going one step further and syndicating relevant video ‘programmes’ on our websites to create
our own ‘channel’ specific to our needs and interests? RSS news feeds give
us grouped information on issues we are interested in but if, say, the fashion
or construction industry, adopted a video news channel housed on their website
it would surely give the site the edge over competitors. By hosting a niche
online channel, specific to an industry sector for example, using news agency feeds,
perhaps we could all soon broadcast our own online video channel (perhaps called a V channel?) embedded in our websites.
