-
Digging for dollars
Somewhat sad, but completely unsurprising, it is emerging that marketing and pr firms are waking up to the potential of social networking sites like digg, and are quietly paying a number of contributors to promote products.
Jason Calcanis gets this right - this isn’t the beginning of the end for social software sites, but it might be an end to the innocent idea that relying entirely on member self-regulation alone will ever be enough.
As the spread and influence of the social web grows, the role of web editors is changing fast but it certainly isn’t going away.
