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It’s all about opinions
Opinion is the place on the Precedent website where we share our essays and latest articles with you. Recently posted there are two pieces by James Souttar we think you’ll find interesting:
Putting communications at the core
Organizations
must communicate to survive. Continuous, day-to-day interactions with
stakeholders are as essential to the functioning of an organization as
breathing is to a human being. Indeed, one might say that if the
finance function is one of the essential, life-sustaining corporate
systems, communication is the other.Does the public sector need branding?
In
a recent episode of the BBC’s animated comedy series ‘Monkey Dust’, a
brand consultancy called Labia renames the fire brigade ‘Icarus’ -
insisting that they combat their image as an ‘essentially reactive
organization’ by going into the frothy coffee business. Like all the
best satire, it’s the percipience of Monkey Dust that makes it so
wickedly funny. If one of our best loved institutions could be
relaunched as the hated ‘Consignia’, is giving a pretentious,
ill-omened Classical name to the disputatious fire service such a
far-fetched idea?
