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We’re all bloggers now
Derek Powazek highlighted recently the work of the Pew Internet & American Life Project on Bloggers: A portrait of the internet’s new storytellers - essential reading if you are interested in where blogging in particular, and ‘participatory media’ more generally, is going.
His own analysis of the research - 10 insights on blogs from PEW - is well worth reading and it is number two on Derek’s list that particularly caught my eye:
The blogging population is evenly split between women and men, and racially diverse
More than this, the figures for the ages of bloggers is fascinating:
- 30 per cent of bloggers are aged 30-49
- 14 per cent of bloggers are aged 50-64
I don’t think I’m speaking out of turn in saying that I think there is a widespread (mis)conception that bloggers are, in no particular order: geeky, white, teenagers and male.
Oh no they’re not.
As Powazek says: ‘We’re ALL in here’.
