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Vintage blogging
There can’t be many more traditional industries than wine making and certainly not many with a greater aversion to ‘the internet’, so it is refreshing to see a small South African winery called Stormhoek breaking the trend so effectively with its highly successful blog.
If you are thinking about setting up a blog, they’ve produced a wonderful guide to wine blogging to go with it. Its nineteen pointers are sound advice for any company considering blogging. My own favourite is ‘Talk in your own voice’:
Don’t try and fabricate what you say into marketing and PR speak. If you’re not talking in your normal human voice, the blogosphere will know. The internet is about people, not technology. Sounding like a machine turns people off
