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• corporate blogs on the rise

  Posted on June 28, 2006 by Adam Nussdorfer under Digital communication

  Precedent is not the only company with a corporate blog, and if you’re considering one, you’re not alone. According to a new rapport, "Corporate Weblogs: Deployment, Promotion, Measurement" the deployment of corporate blogs will double in 2006. 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

  You’re probably thinking what the benefits are? According to David Schatsky (president of jupiterkagan), you can engage prospective customers in active dialogue, showcase your expertise and domain knowledge, create a forum for communication of your strategies and visions. Another benefit is the opportunity to generate buzz around your products or services, while eliciting feedback and collaboration from product evangelists.

  Fastlane is General Motors blog and it’s one of the most successful blogs. Here is an example of GM Vice Chairman, Bob Lutz latest post: "Although I’ve been traveling extensively this month, I have found time to get behind the wheel of some of our vehicles. I’ve driven two recently that I’m quite excited about, because they really illustrate the progress we’ve been making in mid-size cars. The first is the Saturn Aura, which goes on sale later this summer. Simply put, I enjoyed it very much. it’s a very refined, very civilised car, beautiful put together, with impressive levels of quiet, and wonderful handling."

  Bob successfully created a dialogue (70 readers commented on this post) and generated a buzz around a new product, in only 80 words. That is effortless and effective marketing, don’t you think? Perhaps that’s the reason why corporate blogs are on the rise.

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Incorporating the following: Pinnacle Internet | Interactive Bureau | Porter Research