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Unprecedented - the why’s
As part of the redesign and redevelopment of our website, we’re introducing a new feature - this blog. If you are unfamiliar with the concept - blogs are essentially participative online journals where the readership can talk to the blog’s author.
Unlike many blogs, many different names and faces from the Precedent team will be contributing their thoughts over time here.
So, why are we doing it?
For me, Unprecedented is about giving you more of an insight to us as a communications company, opening up to share with you a bit more about what we are thinking about, where we going and - of course - why you might like to come along with us for the ride.
We feel we’re right in the middle of an exciting time for Precedent and where (client confidentiality aside) we can share that with you, we will.
But more than that, blogs are all about two-way communication - and that’s very much key to what we are trying to do here. We want to hear from you.
Which brings me to comments. Any blog can suffer from what often gets described as signals versus noise. Indeed, one of the very best blogs is called just that. To cut down on noise, we’ll be using comments sparingly - to ask your opinion, to run an idea past you, that kind of thing. If we feel a conversation has run its course, we’ll close off comments - that way we’ll avoid you trailing through less relevant content and keep focused on what matters.
We’re with Six Apart’s Mena Trott when she talks about civility on blogs - so, fair warning: if you can’t be polite, we’ll remove your comment.
A final note: if you know your way around a news reader and can talk authoritatively about Atom vs. RSS (good luck to you), then you might want to know that there is a feed to enable you to keep up to date with our postings here (there is a link on the right of this page called ‘Subscribe to this blog’s feed’)
Happy reading and look forward to sharing with you and hearing from you.
Andrew
