By , Senior Designer
Ed Richards tells of the design student mentoring taking place at Precedent’s Cardiff office in conjunction with UWIC and Cardiff Council.
After mulling over the design brief set by Cardiff Council, our students Sarah, Ashleigh, Alex and Harry were given a week to go away and do as much research as possible based around stats, facts and how creative ideas could in some way change people’s commuting patterns in and around Cardiff.
We began with an initial discussion on how we could really hope to change people’s habits. We talked about ideas around awareness on climate change and how by making one small change, it could make a big difference.
However, we knew that using climate change as a hook for people to alter their behaviour in today’s current climate was not enough; people now worry more about their finances and grabbing a bargain than global warming. This fed into the idea that to change people’s patterns we would need to reward them in some way which would make it attractive to change.